3.1 Personal data or personal information means any information about you that enables you to be identified personally.
3.2 Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data and other online identifiers that can be linked with such information in order to identify you. It does not include data where the identity has been removed (anonymous data).
3.3 Depending on the use you make of our site or services, we may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
(a) Identity Data includes your name, username or similar identifier, marital status, job title, date of birth and gender.
(b) Contact Data includes residential address, business addresses, billing address, delivery address, email address and telephone numbers.
(c) Financial Data includes bank account and payment card details.
(d) Transaction Data includes details about payments to and from you and other details of services you have purchased from us.
(e) Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
(f) Profile Data includes data about your interests, preferences, feedback, and survey responses.
(g) Usage Data includes information about how you use our site or services.
(h) Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
(i) Special Category Data includes information about your race or ethnicity, health, hobbies, religious or political beliefs, sex life, sexual orientation, political opinions,
trade union membership, and genetic and biometric data.
3.4 We do not ask you for any Special Category Data about yourself, nor do we ask you for any information about criminal convictions and offences. However, if you choose to provide us with such types of personal data when you interact with us, you are giving us your explicit consent to process such data about you to the extent permitted by the UK data protection regime (as applicable).
3.5 We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law and will not directly or indirectly reveal your identity. For example, we may aggregate your usage information to calculate the percentage of users accessing a specific feature of our site. However, if we combine Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.
